User-centred digital products — from research and wireframes to polished, developer-ready interfaces.
Graphic Design & Marketing
Brand identity, editorial, social campaigns, and print — designed to communicate and convert.
From brand systems to social campaigns, I design visuals that connect brands with the people they're trying to reach. Every project starts with strategy — understanding the message, the audience, and the medium — before a single pixel is placed.
I work across print, digital, and motion, using colour, typography, and layout to tell stories that are both beautiful and effective.
Brand identity · Editorial design · Social media · Campaign graphics · Packaging · Motion graphics
Adobe Illustrator · Photoshop · InDesign · After Effects · Figma
Brand Identity
Full brand system including logo, colour palette, typography, and guidelines for a lifestyle brand.
Social Campaign
Instagram and TikTok campaign generating 3× engagement uplift over the previous quarter.
Editorial Design
48-page lookbook and print catalogue for a fashion label's seasonal collection.
Packaging
Sustainable packaging for a skincare startup balancing premium feel with eco-friendly materials.
Poster Series
Six-piece typographic poster series for a cultural festival, printed at A0.
Marketing Deck
Pitch and sales deck template used across a SaaS company's entire go-to-market team.
Content Creation
Short-form video, reels, and social content designed to stop the scroll and build community.
Instagram Reels
Brand Launch Campaign
Series of 6 reels for a product launch, reaching 120k views in the first week.
TikTok
Behind the Scenes
Day-in-the-life series for a fashion brand generating 300k+ organic views.
YouTube Shorts
Tutorial Series
10-part design tutorial series growing the channel from 2k to 18k subscribers.
Product Showcase
Styled product content for an e-commerce brand, increasing story engagement by 55%.
TikTok
Event Coverage
Live event content strategy and production for a music festival across 3 days.
Thought Leadership
Monthly video series on design trends, averaging 8k impressions per post.
About Me
I'm a multidisciplinary designer with a passion for creating experiences that are both beautiful and purposeful — whether that's a brand identity, a digital product, or a piece of content that stops the scroll.
I work at the intersection of graphic design, UX/UI, and content creation, bringing a holistic view to every project I touch. I believe good design is never just about how something looks — it's about how it makes people feel and what it moves them to do.
When I'm not designing, you'll find me exploring visual trends, watching films for their cinematography, or getting inspired by the world around me.
Get in touch